Lady Gaga's Second Mac Campaign

Lady Gaga will front the 2011 campaign for make-up brand MAC Viva Glam, the second time she has represented them.

 

Lady Gaga is to front her second campaign for MAC's Viva Glam.
The 24-year-old singer - who starred in her first set of adverts for the brand with Cyndi Lauper - is returning to the make-up company for 2011.
The campaign has already been shot by Nick Knight and styled by Thierry Mugler head and Gaga's personal friend Nicola Formichetti.
Proceeds from the campaign benefit the MAC AIDS fund, a cause which Gaga is personally involved with.
Speaking earlier this year, she said: "We want to make this trendy and fun. Sex education should be bright and vibrant and every woman should want to have this in her purse."
The eccentric star is a huge make-up fan, and recently revealed she "hyperventilated" when photographer Steven Klein asked her to go without it on the set of video 'Alejandro'.
She said: "We are both very strong-willed and we both have very specific visions. And I knew his specific vision and he knew mine so that it was like tugging at a rope together. And then we tied a beautiful knot! I wanted to bring him out of his comfort zone and he wanted to bring me out of mine.
"He was stripping me down, taking off all my make-up, no eyelashes, no liner, saying, 'I'm cutting all of your hair off' and not tanned ... For me, I was hyperventilating, but it did force me to be myself."